Milklab announces Roaster Royale competition

Milklab

Milklab is hosting its first roasting competition, Roaster Royale, for those in the wholesale coffee community looking to score a trip to origin and some serious cash.

“The brief is simple: create a signature roast that pairs well with Milklab Oat, using green beans supplied by InterAmerican Coffee,” says Milklab Brand Manager Melanie Ung.

To enter, roasters must submit one kilogram of the signature roast by 4 April. Participants can either provide a video or fill out an entry deck describing the roast and explaining how the beans pair well with the milk.

The competition finals will be held at the 2024 Melbourne International Coffee Expo (MICE), of which Milklab is a Platinum Sponsor.

“Milklab judges will blind taste each coffee blend and announce the top five on 12 April. The finalists will be showcased at the Roaster Royale Grand Finals at MICE on 13 May, where winners will be crowned,” Melanie says.

The roasts will be rated out of 10 in four categories: sweetness, flavour, aftertaste, and balance.

“The winner will receive an all-expenses-paid trip to Papua New Guinea, $10,000 cash prize, and Milklab roaster partnership. Second place will take home $5000, and third place will win $2500,” Melanie says.

“We want to collaborate with roasters and give them a platform as they are a key part of our vibrant coffee community.”

For more information, visit www.milklabco.com

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