Nestlés instant coffee brand Nescafé Blend 43 is partnering with hunger relief charity Foodbank to produce 220,000 custom Foodbank Nescafé tins, equal to 12.5 million cups of coffee, for people in need.
These 100-gram tins will be manufactured in Gympie, Queensland and distributed across Australia, ensuring there is a sustainable supply of coffee for Foodbank from September.
Brianna Casey, CEO of Foodbank Australia says that when many Australians are faced with food insecurity, coffee can be one of the first items they forego.
“Coffee is consistently one of the most in-demand items for our network of food relief charities across the country, as a humble cup of coffee can have far more benefits than a morning caffeine hit,” says Brianna.
“We find that many of the people we support often become socially isolated. Having coffee in the cupboard can play a significant role in helping to keep people connected – and this collaboration will mean we can ensure a reliable supply.”
Andrew McIver, Nestlé General Manager of Beverages says the company is very proud to be able to work with Foodbank, manufacturing bespoke Nescafé Blend 43 products.
“We understand the simple pleasure that a cup of coffee can bring – one that many of us often take for granted – and we believe it’s something everyone should be able to enjoy,” says Andrew.
“Nescafé has long been committed to helping bring people together. While that may not be possible for all Aussies to do right now, a hot cuppa can often be just the ticket to also take an important break – which is something many of us need now, more than ever.”
For more information, visit www.nestle.com.au/en