Minor DKL Food Group has appointed Richard Hinson as its new CEO, a move it says “signals a new era” focused on customer service for its The Coffee Club brand.
With extensive experience across Australia’s food, retail, and franchising sectors, in his new role Richard hopes to strengthen partnerships across The Coffee Club network, raise service standards, and drive a customer experience-first culture.
“I’m thrilled to join Minor DKL at such an exciting time for The Coffee Club – a moment of renewal for Australia’s most iconic coffee brand,” says Richard.
“At the heart of every great café is the people – our Franchise Partners, their teams, and the customers who make The Coffee Club part of their daily ritual. I’m committed to strengthening those partnerships, building a culture centred on collaboration and innovation, where Franchise Partners thrive and every customer experience is personalised and memorable. This is how we will continue to build a café network that Australians love and trust for generations to come.”
As well as using his experience at Retail Food Group to “renew and deepen” franchise relationships at The Coffee Club, the new CEO will also focus on the launch of the Three Stories Cafe brand and store rollout. The grab and go concept recently opened its first venue in South Brisbane, offering coffee, quick lunches, and treats.
Minor DKL is one of Australia’s largest retail food franchisors and parent company of The Coffee Club and Nomad Coffee Group. It currently operates more than 350 cafés and restaurants across 13 countries.
