New marketplace gives buyers direct access to Brazil’s CoE National Jury vetted lots

coffee marketplace

A new e-commerce marketplace will give roasters in certain areas an opportunity to directly buy micro-lots that scored 86 points or above at the 2021 Brazil Cup of Excellence.

The marketplace was created in a new partnership between M-Cultivo, a coffee technology company, the Alliance for Coffee Excellence (ACE), and the Brazilian Specialty Coffee Association (BSCA).

These coffees were selected by the Cup of Excellence (CoE) Brazil National Jury and did not move forward to the International Jury in the 2021 competition.

These 30 micro lots are called ‘Brazil Select’ and are currently available for sale to buyers in the United States, Canada, and the United Kingdom from 3 November.

“It is our hope that this new market extension will provide yet another avenue and bridge for coffee producers through the empowerment of the decades-long program that is the Cup of Excellence,” says Darrin Daniel, Executive Director for the Alliance of Coffee Excellence.

“This partnership is a way for our various institutions to pave yet another road for premium building for coffee producers.”

These coffees come with farm information and photos, sensory and physical analysis, and storage in a bonded warehouse to assure quality, all similar features found in the winning CoE lots.

This new sales channel between farmers in Brazil to international roasters will serve as a pilot program for future National Jury scored coffees in other countries next year. The goal of the marketplace is to provide turnkey direct-trade coffees that have been validated by the Cup of Excellence vetting and cupping process.

These Brazil Select coffees will be available on M-Cultivo’s marketplace for a limited time.

“We’re excited to extend our producer services to include this online marketplace where roasters and producers can connect in a valuable way,” says David Paparelli, Founder and CEO of M-Cultivo.

“It’s M-Cultivo’s mission to provide producers with accessible solutions to improve their business, and we believe this marketplace helps further that goal.”

Buyers can register now for access to the marketplace, where they’ll be able to purchase coffees by the bag directly on the website next week. Buyers do not have to be ACE members, and will not be bidding on the coffees.

The price for these micro-lots is US$4.20 per pound, plus the cost of freight, insurance, and import to their roastery. Preferred importers and exporters have been selected, offering buyers a streamlined purchasing experience.

For this pilot, Sancoffee Brazil is the exporting partner and will be handling the exportation of all 30 micro-lots.

“Our path in specialty Coffee has brought us close to ACE and BSCA as part of the CoE program and we are excited to collaborate now with M-Cultivo,” says Fabricio Andrade, General Manager of Sancoffee.

“The shared values of innovation and the use of technology to improve market access allow our companies to envision a future in which we can generate a greater impact for all those involved in the coffee chain.”

Importers that have already committed to bringing these coffees to roasters include Anthem Coffee Imports in North America, and Falcon Coffees in the United Kingdom.

“Anthem Coffee Imports is honoured to partner with this collective of specialty coffee leaders and looks forward to building a bridge between world-class coffee producers and discerning roasters in North America,” said Jon Hanson of Anthem Imports.

“Falcon is excited to participate in this opportunity to win recognition and financial reward for those farmers producing exceptional coffees,” says Konrad Brits, CEO of Falcon Coffees.

“This new collaboration will allow Falcon to connect its global specialty client base with these outstanding farmers and their coffees, further strengthening ties in one of those most important communities in our coffee world, the specialty community.”

For registration access and information, visit or

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