BeanScene Magazine

Campos Coffee’s Will Young assumes ACE Chair

From the May 2017 issue.

Will Young, CEO and Founder of Campos Coffee, has assumed the role of Chairman for the Alliance for Coffee Excellence (ACE) Board of Directors.

ACE is the governing body for the Cup of Excellence (COE) programs, which operate in 11 coffee producing countries.

Will replaces Intelligentsia’s veteran Executive Committee member Geoff Watts, who served as the Chair for the past two years. Geoff will now continue to serve on the executive board in the position of Past Chair.

“There is nothing more impactful at a farmer level than the Cup of Excellence. Geoff, Susie Spindler, and I share this same vision and deep connection to the program’s place in the coffee world. This is the spearhead for the specialty coffee movement at the producer level and it’s profound capability to discover, reward and incentivise exemplary coffee farmers cannot be overstated. The integrity and sustainability of the program is vital. I cannot imagine a specialty coffee world without the Cup of Excellence always pushing for higher quality coffee and better prices for the farmers,” Will says.

"This is a force for good built over many years, and we are here to strengthen the program for the generations to come."

The Chair position was finalised on 19 April in Portland, Orgeon at the Board’s annual Spring meeting.

Will joined the specialty coffee industry in 1997 and founded Campos Coffee in 2002. He is an avid proponent of ACE as a means to promote ethics and philanthropy in coffee.

Will’s determination in advancing coffee quality and compassion around the world will further impact the vision of ACE’s program with its focus on COE.

To see the latest results from COE in El Salvador and Nicaragua, click here

For more information on Campos Coffee, visit

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