BeanScene Magazine


Eleonora Genovese to be honoured with award in her name

From the December 2015 issue.

In recognition of the many contributions Eleonora Genovese has made to the Australian coffee community, the Australian Specialty Coffee Association (ASCA) in collaboration with the Genovese family have announced the induction of the Eleonora Genovese Australian Coffee Woman of the Year Award.

Eleonora sadly lost her brave battle with cancer on 19 September 2015.

ASCA President Brent Williams says the award is an important way for the industry to keep Eleonora’s legacy alive.

“Eleonora displayed many qualities that women in the coffee industry should aspire towards, such as drive, leadership, and passion to unite the local and international coffee communities,” he says. “The recipient of this award must encompass those same values that Eleonora so prouldy displayed over the years.”

Eligible candidates for the Eleonora Genovese Australian Coffee Woman of the Year Award must demonstrate a career of 10 years or more in the coffee industry, be actively involved in the coffee community (i.e. volunteer work in competition judging or event assistance), be a mentor in their line of work, and demonstrate commitment to growing and supporting the Australian coffee scene.

For more than 10 years Eleonora was involved in the ASCA and World Barista Championship (WBC). She supported barista competitions at national and international level, and attended many WBC events around the world.

A panel of ASCA representatives will shortlist the top 10 candidates. The Genovese family will select the top three women, and the winner will be a collective decision with the ASCA panel.

A Rising Star Award will also be presented to an up-and-coming industry female who has made a great impression in their field of work, regardless of their length of time in the industry.

“We want businesses to start thinking of eligible staff, colleaguges or industry members who they believe are a star in the making,” Brent says.

Both awards will be presented at an industry event in conjunction with the Melbourne International Coffee Expo in 2016.

All nominations can be made to info@aasca.com with the nominated name, and reason for the selection.

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