BeanScene Magazine

Host’s 40th edition attracts global audience

From the November 2017 issue.

Host Milan has wrapped up its 40th edition with a total of 593 companies from 41 countries taking part in the event, representing a three per cent increase on the previous edition.

The event took place at Rho Fiera from 20 to 24 October in Milan.

Host is a trade fair that takes place every two years, showcasing the latest technological innovation in catering, coffee, ice cream, pastries, cups, furnishings and more. Over the years, this event has become a benchmark for the hospitality, restaurant and catering industries.

More than 500 events were scheduled for the five-day event, including championships, workshops, training opportunities, round table discussions, and cooking shows.

The event was organised in the following three macro-areas: professional catering with bread, pizza, and pasta; coffee and tea, with bars, coffee and vending machines, ice creams and pastries; furnishings and tableware. For the first time, a bridge will join the ice cream, pastries and coffee sector stimulated all five senses.

New machine reveals were talk of the tradeshow, with “made in Italy” production up 4.7 per cent in 2017 due in large part to the foreign market, and an almost similar outlook earmarked for this year, according to event organisers. Exports are also on the increase, up 3.8 per cent last year and 4.3 per cent in 2017, with sharp increase in the share taken by Asian countries, particularly South Korea and China.

Some of those machine launches included Nuova Simonelli's new Mythos 2 grinder and Aurelia Wave espresso machine, Eversys' Cameo superautomatic machine, Wega's Urban and Vela Vintage, Astoria's Storm and Rancilio's Specialty espresso machines, both suited to the specialty market, La Marzocco's Levr, Mazzer's new Robur S and Kold S, Dalla Corte's dc pro XT, just to name a few.

The event also hosted the Cake Designers World Championship and the World Trophy of Pastry, Ice Cream and Chocolate, and the European Pizza Championships, but it was Sic, International Coffee Exhibition that was the area dedicated to coffee. It hosted the Fantasie al caffè competition, aimed at highlighting new ideas revolving around coffee; Cafe Chronology, produced by World Coffee Events, which took visitors on a journey through the culture of coffee from the early twentieth century to today; and the Coffee Science Hub, where guests could partake in a workshop to learn about the scientific principles at the base of a good cup of coffee, and partake in twin-themed workshops explaining the scientific principles that underline the chemistry of water and coffee.

Other competitions expressly for bar counter professionals were the Espresso Italiano Champion, a race against the clock in which 15 international baristas strive to make four espressos and four cappuccinos in under 11 minutes; and the Milan Latte Art Challenge 2017, a new competition format involving 12 of the world’s best latte artists.

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