BeanScene Magazine


La Marzocco extends into Australian homes

From the April 2017 issue.

La Marzocco will welcome aspiring home baristas to become part of its family with the launch of La Marzocco Home Australia.

La Marzocco started selling equipment and accessories directly to home espresso enthusiasts in the United States in 2014. Now it’s Australia’s turn. From 12 April 2017, Australian coffee enthusiasts are now able to shop and explore the craft and science of espresso using La Marzocco's professional-grade equipment designed for the home.

Beginning with the main L Marzocco URL, customers can select the specific country URLs for the United States and Australia. This digital destination is a website store as well an education centre for the home barista. Here, they can purchase a Linea Mini or GS3, add accessories, learn about the history of espresso, and take online courses.

“Australians have already shown that they are passionate coffee lovers. Now, consumers are ready to share a premium coffee experience with family and friends in their own homes. Our launch of La Marzocco Home will mean the coffee connoisseurs of Australia can produce café quality coffee at home using the industry’s finest espresso equipment,” says Tom Beaumont, General Manager of La Marzocco Australia.

The website provides access to training videos, provides historical notes on espresso, information about the technology within the espresso machines, additional fun barista videos, and blog content highlighting home barista culture.

“Australia has always been one of the leading espresso cultures in the world. We are thrilled to extend the La Marzocco Home experience to Australia. We hope this will be a catalyst for more Australians to discover the joy of pursuing excellent espresso in their kitchens each morning,” says Scott Callender, Director, La Marzocco Home.

The Australian operation for La Marzocco has two offices and showrooms in both Melbourne and Sydney, offering sales, distribution, technical support, and training to the coffee community. 
 
For more information on La Marzocco Home Australia, visit au.lamarzoccohome.com

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