BeanScene Magazine


La Marzocco gets fast and furious at Formula E Monaco ePrix

From the May 2017 issue.

La Marzocco has announces its participation at the upcoming round of Formula E electric street racing series in Monaco.

For the third year in a row, La Marzocco will join the series as the official espresso machine supplier for the FIA (International Automobile Federation) Formula E Championship, sharing the same values of sustainability, high-end technology, community and engagement.

Both brands aim to raise awareness and inspire change in sustainable practices, as well as contribute to reducing carbon footprint.

FIA President Jean Todt initiative the Formula E Championship as a means to demonstrate the potential of sustainable mobility. Formula E CEO Alejandro Agag took the idea in 2014 and created a global entertainment brand with motor racing at its heart.

This year La Marzocco and Formula E make their return this year to the streets of Monaco-Ville in Monaco.

During the entire race program, La Marzocco will run its espresso station featuring its Linea PB, GB5 and FB80 espresso machines.

They will be installed in the events’s Emotion Club, the location of Formula E’s premium hospitality experience. Baristas from French pop-up café brand La Claque will serve coffee from  Lyon-based Placid Roasters.

For more information, visit www.fiaformulae.com

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