BeanScene Magazine

Nuova Simonelli opens France headquarters

From the July 2017 issue.

Italian espresso machine manufacturer, The Simonelli Group, has opened its new commercial headquarters in France.

Located in Viviers du Lac, in the small town of Savoy on the southern shore of Lake Bourget, this new facility is the third commercial headquarters outside Italy, and the first in Europe. Nuova Simonelli has two other headquarters, one in the United States and in Singapore.

The top technology and innovative coffee machines that Simonelli Group produces in Italy and distributes worldwide, will now be at the fingertips for French baristas and coffee shops.

In a press statement the company said for some years France has been one of the European markets most interested in the products of Simonelli Group’s two brands: Nuova Simonelli and Victoria Arduino.

France is no stranger to the Simonelli Group’s products, with machines in Hotel George V, near the Champs Elysées in Paris, and in the Ritz Bar in Place Vendome.

Nicolas Poirot-Crouvezier will head the new Viviers du Lac offices, featuring a large showroom and sales area, as well as a technical centre to host training courses for baristas and technicians.

For more information on Nuova Simonelli and Victoria Arduni products, visit

Leave Your Comments

  • Follow us on Instagram
  • BeanScene Newsletter

    Sign up now to BeanScene magazine's newsletter and keep up to date with everything coffee.

© Copyright 2017 Prime Creative Media. All rights reserved.

Find us on Google+