COVID-19 has tested Veneziano Coffee Roasters’ ability to innovate, pivot, and act fast to meet the needs of the market, and ensure it has a successful business in the long term. Its number one priority is to protect the wellbeing of its people, ensure it can continue to serve its customers, and have a sustainable business on the other side of this pandemic.
Veneziano has responded by enabling digital platforms and touchpoints across its network to connect with customers and ensure it continues to bring them meaningful experiences into the future.
Veneziano’s cafés have been open with the mission of getting coffee to its valued customers. It has established online ordering through HungryHungry, turning its cafés into drive-through venues, and delivering same-day service to local customers.
Veneziano’s corner store within selected cafés offers a wide range of premium pantry goods and essentials to save customers the extra trip to the supermarket.
Its pay-it-forward program is Veneziano’s small way of giving back to healthcare and essential services workers. For a small donation of $2.50, customers can fund a 240-millimetre coffee as a gesture of thanks to our unsung heroes.
Like many roasters, Veneziano is seeing an increase in demand for coffee and brewing equipment for home. To help customers discover the world of specialty coffee and finesse their skills, Veneziano has a series of virtual training resources available. These include weekly videos from Jade Jennings on brewing device demonstrations and tips to get the best out of your beans. In weekly Instagram Live sessions, customers can chat directly with former World Barista Champion Pete Licata and his special guests.
Education is critical to bringing the café experience home and Veneziano is lucky to have so much talent under one roof to share with its customers and the industry.
For a limited time, Veneziano is extending a 20 per cent discount when customers buy one kilogram or more of coffee from its online shop and cafés. Simply use the code MATESRATES at the online checkout.
Veneziano’s goal through this crisis is to make a difference in everyone’s day – its employees, its customers, its communities – and to ensure it emerges a united and stronger business that continues to roast coffee for the people who love it.
For more information, visit www.venezianocoffee.com.au
