Coffee roaster Pablo & Rusty’s has joined the 1% for the Planet initiative which sees the brand donating one per cent of their annual sales to support not-for-profit environmental causes.

Abdullah Ramay, CEO of Pablo & Rusty’s, says the pledge is part of the company’s goal to increase its positive impact on the planet, besides minimising its environmental footprint.

“Joining one per cent enables us to partner with organisations entirely focused on solving some of our greatest environmental challenges. By harnessing the power of business and the vision of these not-for-profits, together we can make a lasting positive impact,” says Abdullah.

“It’s not one per cent of profit; it’s one per cent of sales, which means a portion of every single product is directly helping the planet. Our customers can feel proud that their partnership with us is helping create a better tomorrow.”

Pablo & Rusty’s says that by joining this initiative, the organisation has taken the next step in its sustainability journey, having already achieved its Carbon Neutral and B Corp certified status.

The company is also focused on reducing waste, developing recyclable and compostable packaging and working with coffee growers to encourage regenerative farming practices.

Pablo & Rusty’s factories are run on solar energy, with the company also investing into programs that support tree planting and rebuilding biodiversity hotspots.

Saxon Wright, Founder of Pablo & Rusty’s, says joining the 1% for the Planet is a goal they have had for a while.

“We wanted to align our desire to grow with our commitment for impact, all the while being held accountable by a third party,” says Saxon. “To help solve the climate crisis, we must ensure that business is part of the solution, not adding to the problem, so that is where we want to be.”

Saxon says he would love to see more roasters, suppliers, and cafés take up this challenge see the entire industry get behind the movement.

Kate Williams, CEO of 1% for the Planet, says she is “excited to welcome Pablo & Rusty’s to the global movement”.

“Currently, only three per cent of total philanthropy goes to the environment, and only five per cent of that comes from businesses,” says Kate.

“The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes.”

1% for the Planet has already raised more than $280 million towards not-for-profit environmental causes around the globe. These causes are chosen based on referrals, track record, and environmental focus.

Pablo & Rusty’s is a Sydney-based roaster that seeks to ethically and sustainably source its beans.

1% for the Planet is an international organisation that encourages businesses and individuals to support not-for-profit environmental initiatives through membership and everyday actions.

For more information, visit www.pabloandrustys.com.au

BeanScene is now on LinkedIn! Follow HERE to stay up to date on all things coffee.