Peter West to lead new APAC Business Unit of Coca-Cola

peter west coca cola

Peter West, currently Managing Director of Coca-Cola Amatil (CCA) Australia, will become Vice President and General Manager for a newly created Australia, Pacific and Indonesia (API) Business Unit and will join the executive leadership team of Coca-Cola European Partners (CCEP).

CCEP’s proposed acquisition of CCA was announced in October 2020, and was approved by Amatil’s shareholders on 16 April 2021. Following the completion of the acquisition in May, the new company name Coca-Cola Europacific Partners will come into use.

The leadership of CCEP’s existing business units and central functions remains unchanged. The new business unit’s operations include Australia, Indonesia and Papua New Guinea, and New Zealand Fiji and the Pacific Islands.

“Our operating model, with the addition of the Australia, Pacific and Indonesia business unit, ensures we remain close to our customers, communities and stakeholders. It allows us to make the most of our deep local insight, experience and market understanding and meet the specific needs of our stakeholders,” says Damian Gammell, CEO of Coca-Cola European Partners.

“Peter brings a great understanding of the Coca-Cola business in the region, as well as a 30-year strong track record of success and experience from major consumer brands across multiple markets including Lion’s Dairy and Drinks business, Mars Confectionary and Arnott’s Biscuits. He has a deep knowledge of Australian, Pacific and international FMCG, and a proven ability to work with customers and partners to drive growth and deliver results.”

Coca-Cola Europacific Partners will be the world’s largest Coca-Cola bottler and one of the leading FMCG companies in the world. The company will employ over 33,000 people, serving approximately 2 million customers in 26 countries.

“We are excited to bring together two of the world’s best bottlers under a new name – Coca-Cola Europacific Partners. This is a significant moment for Coca-Cola Amatil and Coca-Cola European Partners, and our new name reflects what will be a broader and more balanced geographic footprint, doubling our consumer reach. As one company, we can go further together, driving growth and scaling faster,” Damian says.

“Our business is built on great people, great service and great beverages – done sustainably, creating value that benefits all stakeholders. We look forward to welcoming Amatil’s colleagues, customers, suppliers and partners to our business soon.”

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