Registration opens for 2019 Monin Coffee Chain Challenge

Registration is open for the Australian Specialty Coffee Association (ASCA) 2019 Monin Coffee Chain Challenge, taking place at Fine Foods in Sydney, New South Wales on 9 September.

The Coffee Chain Challenge sees brands from across the country go head-to-head over three rounds to win the Australian Coffee Chain Challenge Champion title.

Each competing brand can put forward a team of four, consisting of front-of-house baristas – with one acting as team captain.

Round one focuses on latte art. Teams have four minutes to produce three different latte art patterns chosen by spinning a latte art wheel.

During round two teams have six minutes to produce and present an espresso-based drink using at least one of Monin’s syrups or sauces.

Lastly, round three sees teams draw a card from a hat containing 20 random drink orders which they must prepare within 10 minuets to a high standard.

To enter, a brand must have at least seven coffee stores operating through a single business or franchise model.

The winning company will be given one-year full usage rights of the Australian Coffee Chain Challenge Champion logo. The logo can be used across external media campaigns as well as international communications.

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