The Specialty Coffee Association of America (SCAA) has announced its new name and new look for 2017.
The show will now be titled the Global Specialty Coffee Expo.
Organisers say the change was made to recognise the diverse and international attendee and exhibitor community the show serves, but also in anticipation of unifying with the Specialty Coffee Association of Europe (SCAE) in 2017.
For more information on the unification merger between the SCAA and SCAE click here.
For those who regularly attend the annual expo – next year in Seattle from 20 to 12 April – the SCAA promises it will still deliver the same high value educational content, products, services and programs visitors have come to expect.
The only other noticeable difference will be its new hashtag: #coffeeexpo2017
For more information visit coffeeexpo.org
Image credit: SCAA