Coffee and surf lovers alike will now be able to benefit from a new sustainability experiment launched by two beach-based companies – Seven Miles Coffee Roasters and Queensland-based company Good Surf Wax.
A first of its kind in Australia, the new initiative blends used coffee grounds with petrochemical free, locally sourced beeswax to create an aromatic surf wax that is 100 per cent natural and plastic-free.
“Beach culture is built into our DNA at Seven Miles, as is our commitment to helping do our bit for the environment,” says Jenny Willits, CEO of Seven Miles Coffee Roasters.
“Wherever possible, we’re eager to help support members of our community who want to make more sustainable choices in their everyday lives. Finding solutions that both support our passions and benefit a community we’re intimately tied to is extremely rewarding.”
With more than six million tonnes of coffee grounds sent to landfill last year, and more than eight million tonnes of plastic entering our oceans, the companies says the experimental partnership demonstrates how used grounds can be up-cycled in a uniquely Aussie way.
“Much like coffee drinkers, surfers are becoming acutely aware of how their choices affect the environment. Our mission to implement sustainable change lives beyond surfers to anyone who lives and breathes our ethos,” Says Adam Harriden, Founder of Good Surf Wax.
The new partnership is part of Seven Miles’ broader commitment to sustainability through its Seven Miles in the Right Direction program.
Other initiatives include a next-generation recyclable scheme with TerraCycle and Seven Miles café partners to reduce the number of coffee bags that end up in landfill; as well as installing solar panels on the roof of its roastery in Manly Vale, sending used coffee sacks to the animal enclosures at Taronga Zoo, and sending nitrogen-rich used coffee grounds to farmers as fertiliser to be used on crops.
The limited-edition 7M Surf Wax is available at shop.sevenmiles.com.au/7M-surf-wax
