The Bali-based Expat Roasters, owned by Australia’s Shae Mcnamara, has expanded its roasting operations from Indonesia to Australia.
Established in Bali in 2016, Expat Roasters is a specialty coffee producer working closely with local Indonesian farmers and producers to source the finest quality local product. Expat Roasters wholesales its specialty coffee across the Indonesian café market and other parts of Asia.
Shae, the 2016 Australian Coffee in Good Spirits Champion, says expanding into different countries was always a part of the business plan, but recent unsettling times that have pushed him further into it.
“As we all know, the hospitality and tourism industry has taken a huge hit. Bali alone is primarily reliant on tourism and with the rest of the Indonesian cities in lockdown, our – and many other – businesses have been affected,” Shae says.
“I have chosen to keep our cafés and wholesale division open and trading through this time as a commitment to my staff and their families. Keeping them employed and fed is the driving force behind this launch and I’m really excited to give the Australian market a good shot.”
Expat Roasters will launch its Patria blend, a best seller in Indonesia usually consisting of 100 per cent Indonesian beans. The Australian variant will be tailored to the local market, blending Indonesian beans with Colombian and Guatemalan. A range of single origins and high-end specialty coffee will also be available, with a focus to showcase Indonesian coffee and farmers wherever possible.
“The Australian coffee market is the most exciting, vibrant, and fast moving in the world and we are really excited to bring not only our delicious coffee and the flavours of Bali but also to link people back to the beautiful island of Bali,” Shae says.
“We plan to integrate our Bali-based business with new clients here so will offer a range of interactive sessions with our teams and also through the coffee sales here in Australia we will have the opportunity to give back to charity organisations and our own give back programs.”
For more information, contact firstname.lastname@example.org or call Shae on 0484 221 416