Silver Chef creates virtual reality café

Specialist hospitality equipment funder Silver Chef has raised the bar for industry innovation with the introduction of a brand new virtual reality platform allowing prospective customers to literally ‘step into’ their future business.

The industry leader’s pioneering virtual reality program enables shoppers to walk into a real life restaurant or café and view a selection of equipment tailored to hospitality start-ups. Set against the backdrop of the real life hustle and bustle of an operating hospitality business, the technology offers a truly authentic experience for those considering their own food or beverage start-up.

Filmed at Chef Asado at Brisbane’s South Bank and First Pour in the city’s West End, the videos provide an unprecedented level of interactivity and engagement with the surrounding environment.

“The technology really does help to make finance more interesting by offering an immersive experience to those wanting to start their own hospitality business,” said Silver Chef’s Senior Marketing Executive, Jamie McCalman.

“In addition to being able to view equipment item rental prices and descriptions, the technology helps make a new restaurant or café feel more tangible and exciting. We always knew that the technology would bolster our finance proposition and that’s been proven with almost $600,000 of applications directly attributed to virtual reality”.

With hospitality one of the fastest growing start-up industries in Australia, Silver Chef says it is committed to educating prospective business owners and turning their business dreams into reality.

“Thrusting them into an actual hospitality environment, and educating them on equipment and everything needed to fit out their own restaurant or café, really is the best way to bring a prospective business to life,” Jamie said.

“We already have many of our hospitality dealers, using the technology in their showrooms and are confident that we’ll have lots more headsets in rotation by the end of the year.”

The virtual reality experience is available at selected Silver Chef-accredited hospitality equipment dealers across the country.

To step into a real life restaurant or café, visit for more information.

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