Simonelli Group hosts Melbourne flagship event

Simonelli Group

Simonelli Group invites those visiting the Melbourne International Coffee Expo (MICE) to get up close and personal with its two brands, Victoria Arduino and Nuova Simonelli, at its new Melbourne showroom.

The exclusive event will be held at 37 Cecil Street, Southbank. Attendees will have the opportunity to learn about the latest technologies, innovations and sustainability in its coffee machines and grinders.

Visitors can experience coffee and tea extractions through PureBrew technology with Senior Coffee Consultant and World Barista Championship certified sensory judge Nicole Lin. They can also take a deeper look inside the espresso machines and learn about the latest development in R&D with its technical team.

Those attending can also hear key notes on sustainability from Simonelli Group Education Director and WCE representative Lauro Fioretti.

As the industry, from large multinational chains to local specialty cafés, embraces automation on the coffee bar, Simonelli Group invites visitors to explore some of the latest technologies that improve efficiency while reducing waste.

Simonelli Group says the event is ideal for coffee roasters, technicians, café owners, baristas, or simply a coffee enthusiast. The brand encourages the industry to experience firsthand the quality and craftsmanship of Victoria Arduino and Nuova Simonelli.

The showroom is a short 700-metre walk from MICE, open Monday to Wednesday.

For more information, click here.

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