Coffee roaster Single O calls its newest limit-edition blend, Double Jab, a sharp and punchy blend of Ethiopian and Colombian coffee, packed with juicy grape and sparking citrus flavours.
The blend’s name is a poke at the COVID-19 vaccine, and aims to evoke excitement, similar to “what consumers will feel when lockdown is over”, “even if it’s the only double jab you can get your hands on right now”.
“Double Jab is an acknowledgement of what’s turning our lives upside down right now, as an industry and nation more broadly,” Single O says.
The Double Jab is a follow-on from Single O’s ‘Stimulus, Count On Coffee’ that was released in 2020’s lockdown.
“As a brand, we try to bring a smile to people’s lives through our coffee and other purposeful initiatives,” says Single O.
“In this case, we want to bring a smile to our customers and our hospitality clients who have been greatly affected by the pandemic, and support their sales during this difficult time. This campaign is a nod to being able to return to normal café life as soon as possible.”
With every purchase of two bags of Double Jab, Single O is offering a “booster shot” of an additional 250-gram bag or five-pack of parachutes.
Double Jab is available for takeaway from Single O’s Surry Hill’s café, partner cafés nationally, and online at www.shop.singleo.com.au/products/double-jab-blend.