St Ali to celebrate 15 years with Feels Good New Years Day party

Feels Good New Years Day party

As the clock strikes midnight on 1 January 2020, South Melbourne-based roaster St Ali will have lots to celebrate: its 15th birthday and the start of its first Feels Good Laneway Party taking place on New Year’s Day.

“This New Year’s Day we’re celebrating our 15th birthday the only way we know how — with a full laneway party,” says Salvatore Malatesta, CEO of St. Ali. “We’re championing local communities that have supported us over all these years: the coffee community, creatives, foodies, and Melbournites. This is a thank you to Melbourne coffee culture, to South Melbourne, to St. Ali alumni past and present—and we’d love for you to join us.”

To celebrate the occasion, St Ali will be giving away a La Marzocco Linea Mini espresso machine and a grinder to one lucky party participate, in addition to 15 months’ worth of St Ali coffee (one kilogram a month).

With a total competition prize worth more than $7000, RSVP to the Facebook event or attend on the day and sign up for the chance to win.

“This is an epic prize as our way of saying thanks and giving back to the community for supporting us over the past 15 years. That timeframe is like doing 100 years in hospitality,” Salvatore says.

Starting from 7am till late, the South Melbourne laneway of Yarra Place will be serving up dishes from renowned international chefs Curtis Stone, Andrew McConnell and Shane Delia. This includes Curtis Stone’s Gwen staple of grilled lamb ribs, leek and ash yoghurt; Andrew’s Supernormal’s peanut butter parfait; and Shane’s will take inspiration from the flavours and opulence of the Middle East. The team from Lune Croissanterie will also be dreaming up a NYD croissant to remember (numbers strictly limited).

Guests will experience the best of what South Melbourne has to offer, including food and drinks from Colonial Brewing Co, Starward Whisky, Vodka Soda, Vinterloper, Sofi Spritz, Ascot Food Store, and Piccolina Gelato.

Roving performers will also keep crowds entertained with, 9am yoga class from Yoke Yoga; and DJ sets from noon featuring Ali Barter, Hvncoq, Joey Lightbulb, and Finding Figaro.

Entry to the event is free, open to everyone young and old. The cafe itself will be open all day, with bookings available now.

“St Ali is embedded in Melbourne’s coffee culture. We’re part of the city’s cultural fabric and we’ve got a great reason to host an epic party, so come and join us,” Salvatore says.

For more information, visit or click HERE.

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