ST. ALi, in collaboration with non-profit organisation headspace, has announced its newest blend, Good Vibrations.
ST. ALi recognises that the pandemic impacted many hospitality workers’ mental health and wants to make a change.
Good Vibrations will be available exclusively from Coles supermarkets from 5 June across Victoria, New South Wales and Australian Capital Territory. One dollar from every bag purchased will be donated to headspace to help diminish the exorbitantly high numbers in youth mental health in Australia.
“Youth mental health is an issue close to home for ST. ALi, as the majority of hospitality workers are from a younger demographic. ST. Ali wants to use the platform it has on supermarket shelves to raise awareness and support the great work headspace does in supporting young people, and the challenges they may face,” says Lachlan Ward, St. ALi’s CEO.
headspace is the Australian National Youth Mental Health Foundation, providing early intervention mental health services for 12 to 25-year-olds.
According to ST. ALi, in data released last month headspace confirmed that more than half of young people, 57 per cent, believe their mental health is getting worse. Forty-two per cent cited social media as the main reason for the decline. The second most common response was expectations from school, family, and community.
“We are thrilled to be collaborating with ST. ALi on Good Vibrations. This initiative will help make it possible for headspace to pilot new and innovative programs that improve the mental health of young people all across Australia,” says Jason Trethowan, headspace CEO.
The coffee brew is available in 250 grams bags of whole roasted coffee beans, or ground espresso.
For more information, visit the ST. ALi website.