Stage is set for World of Coffee Amsterdam

Amsterdam is set to host World of Coffee from 21 to 23 June.

Each year, World of Coffee draws a loyal audience from the global specialty coffee community, more than 80 per cent of whom return year-on-year.

The event, run by the Specialty Coffee Association (SCA), has more than doubled in size and stature over the past five years, growing from 3000 visitors and 45 exhibitors to 6800 visitors and 240 exhibitors.

This year’s event in Rai, The Netherlands, will host the World Barista Championship (WBC), where 50 national champions and competitors will gather to compete in front of fans at the WBC arena in attempt to take home the prestigious title and trophy, including Australia’s own Craig Simon of Veneziano Coffee. To watch the online stream throughout the event, click here.

World of Coffee will also feature the Roasters Village, for guests to explore and taste coffees produced and roasted by some of the best roasters in the industry. The line-up includes more than 50 roasters such as Hacienda La Esmeralda, Ally Coffee, Café Imports, Coffee Embassy EU, Ditta Artigianale, Nordic Approach, Stow Coffee Roasters, The Barn Coffee Roasters, The Coffee Collective, and many more.

The Sustainability Forum will provide a space for sharing knowledge and ideas, connecting with industry professionals, and exploring opportunities of how to get involved in transforming the industry for a more sustainable future.

Visitors can get their caffeine fix at the Brew Bar, the Espresso Bar, or Cupping Room, which will host daily cuppings.

World of Coffee will also host the Best New Product Competition and Display, where new products are judged on their quality and value to the specialty coffee and tea industry. Award trophies are presented to the winners of exhibiting companies during World of Coffee.

For a trip down memory lane, visit the Henk Langkemper Collection of vintage espresso machines to see a display of six vintage espresso machines.

For an educational experience, attend the SCA lecture series. Each year, World of Coffee welcomes industry respected experts who inspire, educate and motivate nearly 7000 coffee professionals to reach for their goals and expand their coffee knowledge. Lecture presenters are carefully vetted experts who are highly enthusiastic about their area of expertise and have a strong desire to share that knowledge for the betterment of the industry. Such categories include humanities and social sciences, sustainability, science and innovation, coffee farming and processing, roasting and retailing, trade and commerce. For a full list of lecture topics, click here.

Also at the expo will be the launch of Automatic Excellence from SCA and Cup of Excellence, a new initiative bringing together major superautomatic machine manufacturers to create a space where attendees can taste the world’s finest coffee thanks to fully-automated machines.

Over on the Nuova Simonelli stand C36, visitors will have the chance to taste three different extractions using the same coffee in three different settings (intensive, medium and light), and choose the one they like best thanks to its PulseJet technology. Pulse-Jet is designed to show users how the same coffee can bring out different aromas and nuances. The new patented technology optimises flowrate and water pressure during dispensing.

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