The Melbourne International Coffee Expo (MICE) is like the Australian Open of tournaments – it’s the first major event to kick-off the year, one of the most revered expos on the circuit, and arguably a crowd favourite by exhibitor and attendee standards.
Event organisers are encouraging guests to plan their year wisely, starting with the Asia Pacific’s greatest coffee dedicated event, MICE 2019, from 7 to 9 February, before continuing onto the Specialty Coffee Expo in Boston, United States from 11 to 14 April for the World Barista Championship (WBC), and World of Coffee in Berlin, Germany from 8 to 10 June.
“Next year is going to be huge,” says MICE Show Director Simon Coburn. “MICE hosts what is already considered a world-class expo, but next year we want to be acknowledged as the first must-attend event on the global coffee calendar.”
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