André Eiermann has always had a fighting spirit. As a teenager, he faced fellow countryman Roger Federer in a tennis championship in their hometown of Basel. The contest was fierce, but Roger, showing his natural ability early on, won on that occasion. That same year, Roger was asked to join the Swiss Tennis Federation and moved from Basel to a training academy, while André went to study a Masters in Economics and Political Science at university. After graduation, André had short stints working with large international marketing companies, but didn’t find the right fit. He was headhunted by a green bean company, and at age 26 went to work with Volcafe, one of the world’s largest coffee importers.