The Alliance for Coffee Excellence (ACE) and its flagship program Cup of Excellence (COE) were honoured in a celebration recognising the 20th anniversary of the competition and auction program.
The ACE says in this time, COE has discovered incredible coffees, micro regions no one knew existed, and brought international fame to individual farmers. While Brazil is the longest running program to date, COE has been established in multiple coffee producing countries. Bidders have paid up to US$300 per pound for winning coffees, resulting in a combined US$60 million going to farmers from COE auctions.
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