The idea behind The Bloom Room’s flowery aesthetic blossomed from Co-owners Giorgina Venzin and Chris Hollingsworth sitting down with a piece of paper, a pen, and a bit of inspiration from Pinterest and European café design.
“Everywhere you look there’s flowers,” Chris says. “We covered the ceiling with wisterias and set up a floral wall.
“We’d noticed at a few pop-up cafés that flower walls were popular for Instagram shots. Social media is so powerful when it comes to marketing these days. We thought, ‘why not create a flower wall where people can come in, get great food, great coffee, and get that photo?’”
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