The United States-based, Japanese-influenced Blue Bottle Coffee will open its first café in Korea on 3 May, marking a new phase of growth for the company in Asia.
Blue Bottle’s roughly 4300-square-metre headquarters in Seoul will also include a roastery and training lab, which will be open for public tours, classes, and tastings.
Korea is the second international market for the company, which opened its first Tokyo cafe in 2015, inspired by the hospitality of traditional Japanese kissaten– Japanese coffee houses serving drip coffee – culture.
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