Cameo

coffee machines developed over time

Changing times: How coffee machines have developed over time

Maurizio Marcocci discusses how commercial coffee equipment has developed over time and the new features that will lead the industry into the future. People have always looked for ways to make their life simpler, and technology is constantly evolving to fulfil these needs. Cars and airplanes get us where we need to go, while phones and social media connect us to friends and family overseas. Coffee machines are no different.
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Eversys’ Cameo appearance

When 2012 World Brewers Cup Champion Matt Perger made a speech about his involvement in the development of Eversys’ new machine at Host Milan 2017, he spoke about the consumer mentality of ‘guilt’ that harmed the sales of 1950s US brand Betty Crocker.  The promising product took a dive when home cooks were unable to admit to partners they baked a cake from a packet mix instead of taking the time to make the product from scratch. Matt told audiences that the coffee industry had experienced a similar ‘guilt trip,’ with industry members conditioned to look at a superautomatic machine and think of “low quality”, and a “non-player” in the market, which has held back consumer support.
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