Square One Coffee Roasters is committed to customer growth by delivering education that’s more visual than theoretical, and more personable than automated.
Square One Coffee Roaster’s Head Roaster Elika Rowell visits customers once a week – not just to ensure they’re upholding best coffee practices, but to create a common connection with baristas.
“We want to remove the idea that roasters sit on a pedestal, and only roast behind the scenes. We want to get out in front of our customers and be available to share our knowledge in a way that’s more direct and personable than a phone call or email,” Elika says.
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