Coffee Entrepreneur

The Coffee Entrepreneur

At age 22, Instaurator stumbled into coffee roasting after working in a dead-end job in a warehouse and failing to gain entry into university. At age 27, he was appointed CEO of a business and fulfilled his dream of travelling to various countries in Asia, the Americas, and Europe as a self-employed coffee entrepreneur.
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reality small business ownership

When reality bites in small business ownership

Espressology’s Instaurator paints a genuine picture of why business ownership is a complex beast that isn’t all rainbows and unicorns. Winston Churchill is quoted as having once said “success consists of going from failure to failure without loss of enthusiasm”. Certainly, it is hard to maintain enthusiasm when things don’t go your way – take the industry’s current impact of the coronavirus for example, which has forced businesses to close – some temporary, others not – and reduce staff. However, it is important to learn from these lessons so that, hopefully, we can move onto success and leave COVID-19 as all but a distant memory.
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