Service Sphere’s Maurizio Marcocci on why perfectly prepared coffee grounds is the most overlooked part of coffee’s production cycle. The backbone of great coffee lies with perfect coffee grounds. This is achieved with a quality grinder that is cleaned daily and looked after on a regular basis. Don’t look at grinding as just another step in coffee preparation. See it as an instrumental way to control your coffee brew, flavour, and ultimately the reason your customer will come back on a daily basis.