What’s in a name? When the time came to name their first café in the Sunshine State, Reagan Nongkhlaw and Urvik Bhalani turned to one the greatest creative minds in history – William Shakespeare.
Method to the Madness comes from a famous line in Hamlet, “Though this be madness, yet there is method”. Reagan says they settled on the name because it reflected his and Urvik’s decision to move from the dynamic Melbourne coffee scene to Kenmore.
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