Ever Meister

Ever Meister Knowledge Talks

Ever Meister discusses traceability and marketing at Knowledge Talks

Ever Meister, Managing Editor of Cafe Imports, has wrapped up the 13th instalment of Toby’s Estate Knowledge Talks. Meister travelled to Brisbane, Sydney, Melbourne, and Perth from 27 March to 2 April to talk about traceability, its relationship to quality and price, and the ethics of sharing producers’ information.
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Ever Meister

Book tickets to see Ever Meister at Knowledge Talks

Ever Meister, Managing Editor of Cafe Imports, will present at Toby’s Estate Knowledge Talks from 27 March to 2 April in Brisbane, Sydney, Melbourne, and Perth. Meister will present on traceability within the specialty coffee industry – what it means, how it happens, why it matters, what’s so tough about it, and what the future looks like.
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Knowledge Talks

Toby’s Estate announces next Knowledge Talks speaker

Toby’s Estate has announced that Ever Meister, Managing Editor of Cafe Imports, will be the next Knowledge Talks speaker to tour Australia in March and April. Meister will present on traceability within the specialty coffee industry – what it means, how it happens, why it matters, what’s so tough about it, and what the future looks like.
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Ever Meister

Ever Meister of Cafe Imports sends her message

A typical specialty coffee shop experience involves receiving an espresso or filter coffee with an information card. Its purpose is to spark a customer’s curiosity and gain further appreciation for the coffee they’re drinking.  The card or subsequent bag of roasted coffee often contains details such as the farm and producer’s name, the names of their children, how many people they employ, the harvest schedule, farm altitude, farm size, and volume of bags per harvest. But nowhere does it say the name of the person who roasted the coffee, their hobbies, and the names of their children.
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