Simonelli Group CEO Fabio Ceccarani on adding market value and why it’s time for the manufacturing industry to invest in more sustainable practices.
Fabio Ceccarani is well aware that Italian espresso machine manufacturer Simonelli Group has a privileged position. It’s an industry leader in its field, yet is responsible for one of the most important parts of the value chain – the end result in the cup.
“It is an incredible honour to know that our machinery contributes to the customer’s coffee experience. But because of this privileged position, we also have a big responsibility to make coffee in the fairest and most sustainable and respectful way possible,” Fabio tells
BeanScene.
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