Califia Farm’s plant power

In 1980, Greg Steltenpohl bought a box of oranges and borrowed a couple of hundreds bucks to buy a hand squeezing machine so he could sell fresh orange juice out of a van around San Francisco. “That was my first taste of business entrepreneurialism in the beverage industry,” Greg describes.  The small start-up would one day form the basis of Odwalla, a multimillion-dollar US supplier of fresh juice and nourishing healthy beverages, which Greg founded. The brand, later purchased by Coca-Cola, remains one of the fastest growing beverage ranges in the company’s suite of products. “Odwalla was a huge education in the business world of beverages,” Greg says. “I built it from scratch into a medium-size business. We were a publicly-owned company for a while and it became one of the first natural food companies that broke out into American mainstream culture. I’m extremely proud of that.”
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Leo DiCaprio and Jared Leto invest in Califia Farms 

Celebrities including Leonardo DiCaprio, Jared Leto, Karlie Kloss and Shaun White have become offical stakeholders in plant-based beverage company Califia Farms, which secured more than US$50 million in funding on 31 July. The Californian-based company recently launched its range of ready-to-drink almond milk and cold brew coffee beverages in Australia, providing consumers with a healthy, plant-powered alternative to traditional beverages. The new investors comprise a group of actors, musicians, professional athletes and supermodel entrepreneurs who support the values of a plant-based lifestyle.
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