Due to a growing demand for organic coffee, the Lavazza Group has selected Australia to be the first market in the world to launch its new Tierra bio-organic beans, a new product for the Tierra brand.
Nielsen data reveals Australians are the highest consumers of organic coffee in terms of value share in the world, sitting at 12.8 per cent.
Denmark comes close second at 11.6 per cent, Canada at 11 per cent, with the US trailing at 2.3 per cent.
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