Singers change their name to be more appealing and companies do it to signify a new identity. In the case of Probat’s shop roaster range, it’s a chance to target a new generation of users.
When Probat Shop Roaster Trainer Daniela Nowitzki first learned how to roast, all she had was a timer and temperature probe. All measurements were written on paper. It was challenging to reproduce a roast accurately, some may even say it involved luck. However, fast forward 20 years and roasters can easily get the results they’re after thanks to advanced technology and sophisticated visual cues.
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