Grinders Coffee Roasters has extended its relationship with the Tour Down Under, announcing a new three-year major partnership with the South Australian cycling event.
“As every bike enthusiast will testify, coffee and cycling are the perfect marriage. There’s no surer sign of a great café than a lycra-clad flock enjoying a caffeine break and a brief respite from the saddle,” said Grinders Coffee’s State Manager George Haralabakis as pre-event festivities kicked off at the City of Adelaide Tour Village.
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Lavazza to launch three new blends at Australian Open
Lavazza has announced it will launch three new locally roasted coffee blends at the Australian Open 2019 tennis tournament, taking place from 14 to 27 January 2019.
“We are proud to be present for the fourth year running at the Australian Open, where we will be officially launching three new products destined for the food service channel,” says Silvio Zaccareo, Asia-Pacific Business Unit Director and Australia Managing Director of Lavazza.
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Grinders Coffee partners with Sydney to Hobart Yacht Race
On 10 December, Grinders Coffee Roasters announced the formation of a partnership with the Cruising Yacht Club of Australia (CYCA).
The partnership included naming-rights to the Grinders Coffee Solas Big Boat Challenge, which took place on 11 December in Sydney Harbour, and will see Grinders Coffee play a part in the Sydney to Hobart Yacht Race from 27 December. Participants will be able to sample the Melbourne-roasted coffee at Constitution Dock, Tasmania.
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