Square One

Square One training looks beyond the machine

With 28 years of hospitality experience between them, the Square One Coffee Roasters team of two, Head Roaster Elika Rowell and two-time Southern Region Cup Tasters Champion Tom Bomford, aims to support burgeoning small businesses in any way they can. “We want to see [our wholesale customers] not only succeed in serving delicious coffee, but also make sure their cafés are financially sustainable,” Elika says.
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Square One Coffee Roasters thinks outside the box

Square One Coffee Roasters is committed to customer growth by delivering education that’s more visual than theoretical, and more personable than automated. Square One Coffee Roaster’s Head Roaster Elika Rowell visits customers once a week – not just to ensure they’re upholding best coffee practices, but to create a common connection with baristas. “We want to remove the idea that roasters sit on a pedestal, and only roast behind the scenes. We want to get out in front of our customers and be available to share our knowledge in a way that’s more direct and personable than a phone call or email,” Elika says.
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