Australian Open

Lavazza to launch three new blends at Australian Open

Lavazza has announced it will launch three new locally roasted coffee blends at the Australian Open 2019 tennis tournament, taking place from 14 to 27 January 2019. “We are proud to be present for the fourth year running at the Australian Open, where we will be officially launching three new products destined for the food service channel,” says Silvio Zaccareo, Asia-Pacific Business Unit Director and Australia Managing Director of Lavazza.
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André Eiermann’s Swiss success

André Eiermann has always had a fighting spirit. As a teenager, he faced fellow countryman Roger Federer in a tennis championship in their hometown of Basel. The contest was fierce, but Roger, showing his natural ability early on, won on that occasion. That same year, Roger was asked to join the Swiss Tennis Federation and moved from Basel to a training academy, while André went to study a Masters in Economics and Political Science at university.  After graduation, André had short stints working with large international marketing companies, but didn’t find the right fit. He was headhunted by a green bean company, and at age 26 went to work with Volcafe, one of the world’s largest coffee importers.
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Lavazza partners with tennis legend Andre Agassi

Lavazza has announced a new global collaboration featuring tennis legend Andre Agassi. The partnership positions Andre as Lavazza’s spokesperson for the world of tennis through an “I’m Back” campaign, which officially kicked off at the US Open in York City on 30 August.
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