Rumble Coffee Roasters has released its 2018 Transparency Report, detailing its efforts to address key threats to the sustainability and longevity of the coffee industry.
The report is part of Rumble’s Transparency Project model, which makes pricing data at the core of Rumble’s trade available to the public.
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Rumble Coffee Roasters keeps things clear
Rumble Coffee Roasters is passionate about creating a sustainable supply chain and giving producers the credit they deserve. To achieve this, Rumble Coffee Roaster Director Joe Molloy believes it’s not just important to educate the barista serving its coffee, but the industry as a whole, from farmer to consumer.
“I don’t think the industry is sustainable the way it is and we need to start talking about these things,” Joe says.
“Coffee is too cheap. The coffee price is the lowest it’s been in decades. You can buy lots of cheap coffee, but it’s not a sustainable move for us [the roaster] or the industry as a whole. We’d like coffee drinkers to be happy to pay more for a cup of coffee [and understand why].”
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Wishbone
Elsternwick café Wishbone is very much a personal extension of Owner Alisa Barnes.
Though not indicative of the café’s Japanese inspired menu, Alisa says Wishbone’s name encapsulates what she wants the café to be.
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Rumble Coffee Roasters launches Transparency Project
When it comes to the price paid for green beans, most roasters’ lips are sealed, but not Rumble Coffee Roasters. The Melbourne-based roaster has launched a new Transparency Project that will release the price paid to the farmer or co-operative for each of its coffees.
Rumble Coffee Roasters’ Director Joe Molloy says the new sourcing model leaves nowhere for the roaster to hide, and for good reason.
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Rumble Roasters to host Transparency Project launch
Rumble Coffee Roasters and Colombian green been importers Cofinet will host The Transparency Project at Colab Espresso on 11 May.
The event will celebrate the launch of Rumble’s new sourcing model for it’s coffee.
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