US

Lavazza chooses Australia for new product launch

Due to a growing demand for organic coffee, the Lavazza Group has selected Australia to be the first market in the world to launch its new Tierra bio-organic beans, a new product for the Tierra brand. Nielsen data reveals Australians are the highest consumers of organic coffee in terms of value share in the world, sitting at 12.8 per cent. Denmark comes close second at 11.6 per cent, Canada at 11 per cent, with the US trailing at 2.3 per cent.
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ASIC announces program categories

The Association for Science and Information on Coffee (ASIC) in collaboration with the Specialty Coffee Association, has announced its presentation and poster categories for its 2018 symposium on coffee science.  The conference, taking place from 16 to 20 September at the Oregon Convention Center in Portland, US, is the premier symposium on coffee science in the world.
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Califia Farm’s plant power

In 1980, Greg Steltenpohl bought a box of oranges and borrowed a couple of hundreds bucks to buy a hand squeezing machine so he could sell fresh orange juice out of a van around San Francisco. “That was my first taste of business entrepreneurialism in the beverage industry,” Greg describes.  The small start-up would one day form the basis of Odwalla, a multimillion-dollar US supplier of fresh juice and nourishing healthy beverages, which Greg founded. The brand, later purchased by Coca-Cola, remains one of the fastest growing beverage ranges in the company’s suite of products. “Odwalla was a huge education in the business world of beverages,” Greg says. “I built it from scratch into a medium-size business. We were a publicly-owned company for a while and it became one of the first natural food companies that broke out into American mainstream culture. I’m extremely proud of that.”
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The Brew Bomb

The months are getting colder, but demand for cold brew is only heating up.  At the 2017’s Specialty Coffee Association Expo, a little company by the name of Brew Bomb set up shop in the back corner of the expo with a little banner and the masterpiece brewing unit that is the Brew Bomb.  Founder and the CEO Ray Buerger sold four machines at that launch event, including one to Klatch Coffee in Los Angeles, who has since integrated the machine for all of its commercial volumes of cold brew.  In the past year, Ray has sold 28 units into the US market in “strategic places” for high-end specialty roasters wanting to convert their coffee into cold brew on a large scale, and each one shares the same positive feedback: it’s an asset for time, control, and quality. Well Australia, we have good news to share – the Brew Bomb is here and ready for market distribution thanks to its partnership with Bombora Coffee + Water Supplies. 
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United States withdraws from International Coffee Agreement

The International Coffee Organization (ICO) has announced that the Government of the United States is withdrawing from the International Coffee Agreement 2007, an international commodity agreement between coffee producing and consuming countries, whose objective is to strengthen the global coffee sector and promote its sustainable expansion.
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