Fairtrade ANZ Senior Producer Support Officer Will Valverde has taken his knowledge and qualifications to a new level to help Pacific coffee farmers reach new heights of quality.
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Fairtrade: More than a label
To Will Valverde, Fairtrade is not just about certification. It is a comprehensive system that helps coffee-producing communities build their knowledge, skills, and production capacity.
“The consumer will buy a product because they want to help the farmers. But at the same time, they want to have a good quality product they can buy all the time,” Will says.
“As part of our commitment to the industry, we are working closely with producer organisations to ensure that they can bring the best quality green beans possible to their buyer.”
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