Take part in the 2024 MICE Showguide

2024 MICE Showguide

With the Melbourne International Coffee Expo (MICE) just months away from 12 to 14 May, time is running out to be part of the 2024 MICE Showguide.

The Coffee Lover’s Guidebook – presented by BeanScene Magazine and the Melbourne International Coffee Expo – is a comprehensive publication that will help broaden the understanding and appreciation of Australia’s coffee industry. The Guidebook will appeal to everyone – from casual coffee lovers to the most educated industry professionals – and is sure to be a reference book for years to come. This information will be paired with an in-depth look and roadmap to help visitors plan their time at the Melbourne International Coffee Expo.

The Coffee Lover’s Guidebook will be released in the weeks leading up to the Melbourne International Coffee Expo, distributed around Australia, New Zealand, and Southeast Asia.

Over 15,000 copies will be distributed to cafés, BeanScene subscribers, roasters, and MICE attendees.

Take advantage of this fantastic opportunity. If you’re a MICE exhibitor and you advertise in a premium position of the Guidebook, you’ll also receive a bonus editorial opportunity.

Expressions of interest will close on 15 March 2024. To secure your place, or for more information, please contact:

Adele Haywood
Business Development Manager
+61 403 500 544

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