The Alternative Dairy Co discusses partnership with Paradox Coffee Roasters

The Alternative Dairy Co

Based on the Central Coast of New South Wales and backed by more than 30 years of experience in non–diary milk, The Alternative Dairy Co has joined forces with specialty coffee roaster, Paradox Coffee Roasters with one mission in mind: to create the number one plant-based range of barista milks for cafés they can be truly proud to serve.

The Alternative Dairy Co Senior Business Leader for Café and Food Service, Rachel Glasbergen, knew from the company’s first meeting with Paradox Coffee Roasters that this partnership was destined to succeed.

“Our very first meeting took place early one morning in Surfers Paradise at Paradox Coffee Roasters’ flagship café. We all took the first sip of our oat lattes, locked eyes, and our expressions said it all. The coffee was juicy, balanced, and just really delicious,” Rachel says.

“That partnership has continued to grow with tours, sensory sessions, cuppings, and a collaboration on our Sydney Barista Smackdown event in October, [involving five knockout latte art heats on a national tour]. Their Sydney roastery is very impressive with state-of-the-art equipment and their barista competition stations allowed us to deliver quality and consistency during the first heat of the national competition.”

Rachel says the two companies share a mutually beneficial partnership and “just work really well together”.

“We love the synergies between our businesses. Both companies are people and service oriented and have a focus on education. This includes working closely together on joint marketing and promotional activities that align with both brands and supports the café and consumer,” she says.

One such campaign includes the launch of Paradox Coffee Roasters ready-to-drink Oat Milk Latte and Oat Milk Mocha canned range, featuring their Penny Lane specialty coffee blend with The Alternative Dairy Co’s Barista Oat Milk.

Paradox Coffee Roasters Marketing Director Nicole Saleh says its innovations team sampled a range of plant-based milks, and decided The Alternative Dairy Co’s Oat Milk was the best pairing for its cold brew coffee.

“We were excited to preview our new ready-to-drink cold brew cans at the Alternative Barista Smackdown event at our Sydney roastery. Among the first to try our Oat Milk Latte and Oat Milk Mocha drinks were café owners and baristas. We were overwhelmed to receive such positive feedback about how great these cold brew drinks tasted,” Nicole says.

“Our Paradox Oat Milk Latte and Oat Milk Mocha cold brew cans are now readily available to our café wholesale partners to add to their grab n’ go fridge and are featured in our online store. We wanted to make this range easily accessible for fans of Paradox Coffee Roasters and The Alternative Dairy Co.”

Paradox Coffee Roasters Sales Director James Rodger says when Paradox Coffee Roasters sampled The Alternative Dairy Co’s Oat Milk for their wholesale café partners, the team loved how well it complemented the flavour profiles of the roaster’s blends.

“We’re dedicated to providing our customers with the best coffee experience, and when we tasted The Alternative Dairy Co’s Oat Milk with our Paradox blends including Penny Lane, Purple Rain Organic, Paper Moon and Picasso Baby we found it paired well with our chocolatey and rich tasting blends and our high-end specialty blends that have more fruity notes,” James says.

“It delivers a perfect balance of nutty and sweet tasting notes and showcases how well alternative milk pairs with specialty coffee.”

Paradox Coffee Roasters utilise the entire Alternative Dairy Co range of products. Nicole says this helps cater for the increasing consumer demand for dairy-alternative options.

“We were happy to introduce the range of soy, almond and oat milk into our café and to our wholesale café partners. We really are delighted to be working with The Alternative Dairy Co, an Australian-owned company just like Paradox Coffee Roasters.”

According to The Alternative Dairy Co’s Rachel, it’s through partners like Paradox Coffee Roasters that the dairy-alternative brand can cater to the ever-changing market demands of the café industry.

“The statistics we hear from our partners generally sit at about a third of coffees being plant-based milk. We even have some partners that say over half of their coffees in some demographics are made with non-dairy milk,” she says.

“That’s the great thing about this partnership, is that we can offer choice to the consumer.”

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This article appears in the December 2022 edition of BeanScene. Subscribe HERE.

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