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Home Features Industry profiles

The whole package: How Little Italy Coffee Roasters boosted their brand with a new bag line

by Ethan Miller
February 24, 2021
in Industry profiles
Reading Time: 1 min read
A A
the bag broker
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While quality is the highest priority for most Australian coffee roasters, it’s no longer enough to stand out in the crowd. The face of a roaster is on the bag, and as such, the packaging is a core part of a roaster’s brand and commercial success.

This paper discusses the role of packaging in the coffee industry, and the benefits a roaster will see from distinctive bag branding, with particular focus on the experience of Little Italy Coffee Roasters with their planned roll out of specialty coffee bags through packaging partner The Bag Broker.

Download the white paper to find out more:

Tags: back brokerbagsbrandinglittle italypackaging

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© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited