Veneziano’s brand evolution

veneziano's brand evolution

Veneziano Coffee Roasters is bringing a fresh new look to its well-known coffee line up.

Developed over a 12-month period with Melbourne design agency, Pop + Pac, the new visual identity speaks to Veneziano’s new brand essence – Coffee with Significance – with the hero message ‘Everyday Evolution’.

While composition and taste profile remain the same, customers will see a new look for their favourite blends, which will now be known as Crave, Elevate, Pulse, Aspire, and Soar. All names evoke a sense of movement, action, and evolution. Its hero microlot range has undergone a makeover too, where the country of origin is celebrated by use of colour and map graphics.

The Veneziano logo has been treated with small visual updates, including a custom designed typeface. The wings, however, remain intact and the core identifying marque of the Veneziano brand.

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