Vittoria Coffee in conjunction with Goldenvoice and local hospitality group partners F10 Creative, have rolled out multiple café and cold brew bars at the Desert Trip music festival in Indio California.
More than 80,000 attendees attended the Desert Trip on its first weekend from 7 – 9 October, one of the largest music festivals to hit California since Coachella.
With a production and talent budget of $100million, Desert Trip is expected to gross a record $150 million in ticket sales over two consecutive weekends, 7 – 9 and 15 – 16 October.
Festivalgoers were treated to performances from Bob Dylan, Rolling Stones, Neil Young, Sir Paul McCartney, The Who and Roger Waters, and Pink Floyd.
Over at The Coffee Shack, a purpose-built coffee bar with a full espresso program, featured nitro coffee, cold brew and Vittoria’s organic blend along with snacks and juices.
Australian designer label We are Handsome featured its upcoming prints on the wrapped coffee machines.
“We’re proud to be associated with such an amazing event,” said Rolando Schirato, Vittoria Food and Beverage Managing Director.
The festival continues this weekend.
Vittoria is a third-generation family and Australian-owned coffee roasting business. It serves coffee to more than 5000 restaurants and café’s in more than 20 countries.