Wega unveils new brand image and WBar Pro at Host Milano


Coffee machine manufacturer Wega, distributed in Australia by Coffee Works Express, has announced it will launch a new image at Host Milano 2023.

The rebranding was designed to consolidate the presence of a company that represents Italian industrial excellence. The new claim, ‘Superior Coffee Experience’, has also been developed in line with the internationalisation of the company.

Wega will also unveil the new WBar Pro machine, with the same functional aesthetics and reliability for a more intuitive and compact machine. The new WBar features more versatile flaps and electronic shot counters that keep the extraction times of each group under control. There is also the option of the Autosteamer, which can be activated with a button located directly on the group keypad.

Attendees of Host Milano will also see the Nova, developed in collaboration with Delineo Design. Its design is based on the principles of ergonomics and user-friendliness, with the aim of improving the user experience.

To complete the Wega range, visitors will be able to discover the new J-65 Touch coffee grinder, developed in collaboration with V12 design studio. A unique style that houses an innovative 3.5-inch touch screen display and an intuitive HMI.

The company will be at Host Milano in Hall 24, Stand E12-E21- G12-G22.

For more information, visit www.cwe.com.au

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